About JTA

My name is Jessi Armstrong, and I'm the Owner and Founder of JTA Consulting. I have over nine years of marketing experience in sports, entertainment, and touring. 

My background is primarily in action sports and touring, where I most notably spent the last six and a half years as the Vice President of Marketing for Thrill One Sports and Entertainment.  At Thrill One I oversaw marketing for Nitro Circus, Street League Skateboarding, and Nitrocross while developing and executing tours and events globally.

I fell in love with this industry from an early age watching my mom manage/oversee an arena and being exposed to all things music, touring, and hockey. I got my start in collegiate athletics at California Polytechnic State University, San Luis Obispo where I was lucky enough to run the athletics marketing department across all sport properties at a young age.  I have been learning from the best in the industry ever since.

JTA Consulting was born in April of 2024 in the hopes of merging my love for sports, entertainment, and touring - with my passion for innovative solutions, strategic mindset, and collaborative approach to marketing live events and growing businesses. 

With my extensive experience in strategic marketing, brand partnerships and live event programming and promotion, I bring a unique focus and perspective from the promoter side of sports, entertainment, and touring. I have been able to create one-of-a-kind marketing experiences that yield sell-out events by bringing to life exciting brand activations, advertising opportunities, and maximizing key industry relationships.

JTA was founded on the basis to create core memories through live event and experiential moments in sport, entertainment, music, and beyond. My stance is to take a modern marketing approach to live events with a brand and partnership focus. Not only do I provide my clients with innovative marketing solutions that help them achieve their business goals, but I execute strategies that are specific, actionable, and measurable to make a lasting impression on the client and their target audience. I take pride in my ability to blend creativity and strategy to deliver results that exceed expectations.